Killer launches 'Killer Nxt' with a Focus on Gen Z Market

02 March 2023, Mumbai 

Killer, the clothing brand under Kewal Kiran Clothing Limited, unveiled its latest product line, Killer Nxt, during a B2B showcase held at Hotel Vivanta in New Delhi from February 24 to 28.

The showcase highlighted Killer's collections for the autumn/winter 2023 season, with Killer Nxt being the main attraction. The trade event aimed to showcase the brand's evolution, particularly its increased focus on the Gen Z market.

KKCL's joint managing director, Hemant Jain, stated in a press release, "Watch out for the new 'Ava-tar of Killer' with the introduction of 'Killer Nxt' in AW23 business meet, as we would be all set to sweep the market." The Killer Nxt line combines comfort, functionality, and youthful style, featuring bold graphics, streetwear staples, and casual separates.

The line targets both domestic and international markets and is expected to take Killer to the next level of fashion.

Yash Jain, the next-generation of the promoter's family and the business' vice president, stated, "As our family hands over the baton to us, we are striving to take Killer to the next level of fashion, and nothing is better than the introduction of Killer - Nxt."

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