KingsCraft launches Underrated Club streetwear

KingsCraft Online Brands Pvt. Ltd. has unveiled Underrated Club (URC), a new streetwear label, aiming to redefine luxury with a blend of urban style and timeless elegance.

Co-founded by Abhishek Teri and Kartik Anand, headquartered in Pune, Maharashtra, URC plans a robust online presence and strategic retail expansion.

The brand's debut collections, Underrated Originals and Underrated Classics, promise seasonal designs, bold graphics, and durable wardrobe staples.

With a focus on the burgeoning Indian market, URC seeks to pioneer in luxury streetwear, emphasizing meticulous craftsmanship and innovative fashion.

Future plans include partnerships, pop-up stores, and flagship openings in major cities.

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