05 January 2023, Mumbai
Madame opened 18 new stores in states like Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra and Assam in 2022.
The women’s fashion brand plans to continue its retail expansion to cater to the untapped market segment by opening new stores in 2023 with a focus on Tier II and III cities across India.
Since Indians love fashion, and people living in Tier II and III cities are equally aware of global fashion trends and are looking for brands to offer them western fashion options at affordable prices, Madame wants to cater to this segment as a commitment to fulfil the fashion needs of modern Indian women across the country.
The brand’s sales grew by 25 percent during the October-December quarter and it expects a strong end to the financial year on the back of its retail expansion.
Madame was created in 1993 to meet the fashion needs of progressive and modern Indian women. In keeping with this vision, Madame’s fashion keeps up with the latest trends and is also easy on the pocket.The brand manufactures its clothing in Ludhiana and currently has over 150 exclusive brand outlets across the country as well as a presence in over 700 multi-brand stores and e-commerce platforms.
