16 September 2023, Mumbai
Kerala-based women's designer clothing brand, Mantra, has opened its inaugural outlet in Chennai, marking a significant milestone in its mission to celebrate and sustain India's hand-crafted textile heritage.
The move is part of Mantra's strategy to broaden its reach and make its unique collections accessible to a wider audience.
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The store's design draws inspiration from traditional textiles and post-colonial regionalism.
Mantra's focus on hand-crafted textiles has resulted in a rich heritage of intricate weaves, mesmerizing prints, and exquisite embroideries.
The brand's latest collections, "Finding Walden" and "Mission Malabar," reflect its commitment to preserving and promoting Indian textile artisanship.
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