23 December 2022, Mumbai
MiniKlub expects to touch a total of 150 exclusive stores in the next two years.
Currently, the babywear brand has 47 stores,with three more exclusive outlets set to open very soon. The brand is focusing to increase its footprint in Tier II and III cities as these regions contribute more in overall sales as compared to Tier I cities.
Seeing a 15 per cent YoY growth in the first non-Covid festive season, the brand saw an uptick in offline sales as compared to online.About 80 per cent of the brand’s overall business comes from the newborn and baby categories. This year, the newborn category contribution increased 49 per cent over the previous year followed by children at 34 per cent and baby at 12 per cent.
The company is increasing its visibility and brand awareness by investing in social commerce. The brand got benefits from raw material exports as it does forward-blocking of yarns. About 60 per cent of the company’s manufacturing is done in-house in states including Karnataka and Tamil Nadu.
Currently, the brand is present in more than 450 multi-brand outlets, leading large and regional large format stores. Also, it has a marketplace presence with Myntra, Amazon, Flipkart and Ajio. The brand wants to explore markets like Singapore, Malaysia and Dubai.
