MiniKlub to launch sustainable summer/spring'22 collection

03 February 2022, Mumbai:

Anjana Pasi, Founder and Director, MiniKlub, reveals, the company plans to launch a sustainable summer wear collection soon.

Launched in 2013 to manufacture kidswear, MiniKlub has grown into a Rs 107 crore turnover company in the last one decade.

The brand has over 450 multi-brand outlets, leading large and regional large format stores across India. It mainly offers clothes for children — from newborns to six-year-olds.

MiniKlub also has a strong marketplace presence with Myntra, Amazon, Flipkart, and Ajio. It recently launched a sub-brand Mini Cuddles in the UK, in partnership with John Lewis – the largest cooperative in the UK. Mini Cuddles offers a comfy fashion range for kids aged up to two years old.

The core of the brand lies primitively in offering premium quality, says Kasi. It sources raw materials locally from India and Sri Lanka, where the brand has its second manufacturing unit. The main unit is in Bengaluru, Karnataka.

MiniKlub has been growing at around 13 per cent year-on-year, given that the brand is also planning to get listed in the next few years. However, one of the biggest challenges it faces is the rise in the price of cotton

The increase in cotton prices is set to stay due to the change in market equilibrium. The consumer will have to pay close to 15 percent higher, which will reduce the overall consumption, adds Pasi.

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