Myntra EORS gets off to a blistering start

Myntrarecorded 1.3 lakh first-time shoppers from non-metros on the first day of its flagship End of Reason Sale (EORS).

Customers from Jaipur, Lucknow and Patna placed the most orders in terms of value. Myntra’s End of Reason Sale (EORS) is taking place December 10 to 16, 2022. Over half of the overall shoppers from the initial day of the fashion event were women. On the opening day, Bangalore shopped the most among metros, followed by Delhi, Mumbai, Hyderabad, and Pune. The top five non-metro cities that shopped in this period were Jaipur, Lucknow, Patna, Indore and Guwahati. Men and women thronged the platform with equal enthusiasm, with a multitude of shoppers placing orders for millions of items. In addition to significant demand from the metros, Tier II and beyond cities and towns are also driving demand, indicating the rise of the non-metro fashion-forward shoppers. The company recorded demand for fitness-related items from both metros and non-metros. The first day of the seven-day event witnessed 75 per cent growth in demand for sports shoesand a 800 percent spike in demand for smartwatches. The platform recorded a 200 per cent growth on the opening day in the men's winter wear segment.