Nykaa Fashion blends fashion with fortune-telling in a new campaign featuring Sharvari Wagh

Nykaa Fashion has launched a new campaign titled, ‘Wear What's Next,’ that playfully blends the world of fashion trends with the mystique of fortune-telling. Featuring Bollywood actress Sharvari Wagh, the campaign unfolds as she engages with a fortune teller, portrayed by Sheeba Chaddha.

The campaign's narrative revolves around the fortune teller's predictions for Wagh's upcoming wardrobe transformations, forecasting a shift towards bold power dressing, the resurgence of ruffles, and a denim-on-denim revival. This unique concept cleverly taps into the idea of predicting future fashion trends, presenting fashion as a dynamic and ever-evolving entity, much like the unpredictable nature of fate.

The campaign seamlessly merges my passion for fashion with the exciting possibilities that the future holds. It’s about embracing daring, fun, and fresh looks, and Nykaa Fashion makes that process effortless, says Wagh.

Currently being rolled out across various digital platforms, the campaign aims to resonate with consumers by highlighting the intrinsic connection between personal identity and fashion choices.

Nykaa Fashion, doesn’t merely follow trends, but is a trendsetters, states Adwaita Nayar, Executive Director and CEO, Nykaa Fashion & Head - Owned Brands. The company shapes the future of fashion by leveraging its deep understanding of consumer preferences and offering a meticulously curated selection of over 850 international and homegrown brands, he adds.

This campaign aims to strengthen Nykaa Fashion's position as a leading online fashion destination in India, emphasizing its commitment to innovation and customer-centricity.