09 August 2023, Mumbai
Urbanic, a women's clothing brand, has recently undergone a comprehensive rebranding initiative.
This effort includes a broadened target demographic, now encompassing women aged 18 to 35, along with the launch of a dedicated website tailored to the Indian market.
To support its ambitious growth endeavors, the company is also strengthening its supply chain team in India.
Undergoes a makeover
The brand's fresh logo and visual identity aptly convey its dedication to fostering creativity and inclusiveness.
Evident in its new slogan, "Our existence is intertwined with yours," is Urbanic's unwavering commitment to showcasing a diverse spectrum of women.
The newly established Urbanic India website is set to offer an expanded array of products and services, catering to its rapidly expanding customer base.
To appeal to a wider audience
Strategising; This digital platform is also poised to introduce innovative features and functionalities, such as a personalized shopping journey and real-time chat assistance.
Urbanic's strategic rebranding and expansion strategy underscore its resolute dedication to fostering growth within the Indian market.
The company is excellently positioned to harness the escalating demand for stylish yet affordable high-quality fashion in India.
