Victoria's Secret expands India online store with lingerie and sleepwear
14 September 2023, Mumbai
US lingerie brand Victoria's Secret has expanded its online offerings in India, now including lingerie and sleepwear. The Indian e-commerce store features dedicated sections for bras, panties, and sleepwear, providing a wide range of styles and sizes.
Previously, the brand's Indian website only offered accessories and personal care products, reserving innerwear for physical stores.
Background
Victoria's Secret entered the Indian market in September 2022, opening its first store in Mumbai's Phoenix Palladium Mall through its franchisee retailer, Apparel Group, known for introducing international brands like Bath & Body Works, Aldo, and Charles & Keith to India.
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