Victoria’s Secret New Delhi store features innovative designs

20 December 2022, Mumbai

Victoria’s Secret’s store in New Delhi features innovative designs. This is the retailer’s second store in India and is part of the brand’s newly introduced retail concept, Store of the Future, providing a unique shopping experience for all customers.

Store Of the Future features streamlined navigation to effortlessly guide customers throughout the space, a modern fitting-room, as well as a welcoming and seamless shopping experience. The store features a wide selection of the brand’s signature bras, panties and sleepwear across a multitude of collections. It’s a different look and feel for Victoria’s Secret. It’s bright, it’s light and it doesn’t have as much imagery as the earlier stores. Consumers can see the product pop and it’s much easier to navigate the store. Personalised, one-on-one bra fitting appointments with specially trained bra fit experts will also be available.

Alongside the brand’s best-selling lingerie, there will also be Victoria’s Secret Beauty including popular fine fragrances, scents, and mists. The store joins more than 1,350 Victoria’s Secret stores worldwide.

Victoria’s Secret is a specialty retailer of lingerie and beauty products with modern, fashion-inspired collections, fine fragrances, body care, lounge wear, and Victoria’s Secret’s Pink. The brand’s first store in India opened in Mumbai a few months back.

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