W launches new campaign as go-to festive wear

08 September 2022, Mumbai:

W’s new campaign positions the brand as a go-to festive wear brand for women who believe in standing out instead of blending in.

The campaign showcases distinct head-to-toe looks for various occasions that makes a W woman look differentiated in every setting. W draws insights from consumers’ aspirations. The festive collection offers unique festive-fusion styles for the contemporary Indian woman. It features an exquisite Insta Sari, a one-piece modern avatar of the traditional sari; Duo Dress, a fusion dress with a layered jacket or an attached top for that edge around festivities and the kimono jumpsuit, an all-in-one ensemble.

The festive collection comes in vibrant hues of blue, red, green, pink and earthy tones of grey and also includes offerings from the brand’s new categories, namely W foot-apparel, a vegan and cruelty-free make-up range, W Beauty and W Jewel wear.

W is a brand under the umbrella of TCNS Clothing, which is India’s leading women’s branded apparel company. W was launched in 2002. The company designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. The company currently sells its products through 616 exclusive brand outlets, 2,422 large format store outlets and 1,098 multi-brand outlets across India.

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