Indian Retailers not worried about E-Commerce disruption: NeoGrowth study

03 November 2023, Mumbai

A recent study by NeoGrowth found that most Indian retailers are not worried about e-commerce disrupting their traditional business.
Only 18% of the surveyed retailers said that online retail hurt their sales, while the remaining 82% claimed that they did not face any challenges from e-commerce. Some of them even reported an increase in sales due to e-commerce.

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The study also shows that the sectors that are least vulnerable to e-commerce are consumer durables and electronics, food and beverage, and lifestyle & fashion.

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