AMPM expands retail footprint

17 June 2022, Mumbai:

Luxury, minimalist womenswear and accessories brand AMPM has expanded its retail footprint by opening a new store in DLF Emporio in Delhi.

As per a Fashion Network report, having an earth-toned interior, the store houses the brand’s own courtyard designed to create the feeling of a sanctuary.”

The store launched with the brand’s spring/ summer 2022 collection which features loose kaftans and separates with delicate geometrical details and matching sculptural handbags. AMPM joins Indian and international luxury brands including Dior, Gucci, Bally, Gaurav Gupta, Ekaya, and Pankaj&Nidhi, etc.

The store and the furniture are finished with the same earthy stoned through a process called microstopping, says PriyankaModi, Co-Founder. The space reveals itself layer by layer, detail by detail, quietly imbuing a sense of wonder; like a home that quietly cocoons you from the din of the world outside, she adds.

Husband and wife duo Ankur and PriyankaModi founded AMPM in 2002. The brand is known for its relaxed take on femininity and neutral color scheme.