Amazon India supports Clean India Mission with new ‘Swachhata Store’

E-commerce giant Amazon India has joined forces with the government's Swachh Bharat Mission (Clean India) by launching the ‘Swachhata Store.’ This online platform offers discounts on over 20,000 cleaning products, empowering Indian sellers, SMEs, and manufacturers.

Manish Tiwary, Vice President - Consumer Business, Amazon India, highlighted the store's alignment with their "4S commitment to cleanliness": seamless smart cleaning, sanitation for everyone, strong commitment to cleanliness, and environmental safeguarding.

Gajendra Singh Shekhawat, Jal Shakti Minister hailed the initiative as being instrumental in achieving a healthier, cleaner, and more prosperous India. He emphasised the power of collective effort in securing a brighter environmental future.

This launch aligns with Amazon's broader goal of transitioning one million local Indian retailers and neighborhood stores to online platforms by 2025. The ‘Swachhata Store’ not only promotes cleanliness but also empowers local businesses and contributes to a more digital India.