Azorte, tech enabled 2nd fashion store opens in Mumbai

14 November 2022, Mumbai:

Reliance Retail has opened an Azorte store in Navi Mumbai. Azorte is Reliance Retail’s premium fashion and lifestyle store. The first Azorte store had opened in Bangalore.

The company plans to ramp up its store presence across key markets over the coming months. The Navi Mumbai store, spread across around 15,000 sqft of retail space, is expected to strengthen Reliance Retail’s focus on a multi-format approach to cater to all consumer segments.

Boasting an eclectic mix of intuitive retail technology, the smart Azorte stores showcase the best of global and domestic fashion trends and have an original take on style ranging from footwear, fashion accessories and more.

To make the discovery-to-checkout journey seamless, the Azorte store format has several industry-first tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks. RFID-enabled interactive screens placed strategically across the stores double as virtual styling assistants and smart fitting rooms help shoppers complete the look and at the touch of a button request additional sizes and other products.

In addition, customers can opt for self-checkouts instead of queuing up at manned counters. The smart stores offer an elevated customer experience through tech-aided solutions. But shoppers can discover the human touch, too, in the form of in-store fashion consultants.

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