Bestseller to focus on improving physical retail experiences: Vineet Gautam, CEO

Anticipating a more promising business landscape in 2024 compared to last year, Vineet Gautam, CEO, Bestseller India, says, the brand will focus on improving customers’ physical retail experiences and, formulating new strategies to re-engage consumers in brick-and-mortar stores.

Gautam adds, learning from its past mistakes, his company is actively working to rectify them. Despite the recent setbacks, the company foresees a gradual recovery of business in the next two quarters. Gautam particularly hopes for a surge in positive sentiment following the upcoming elections.

Regarding Bestseller India's priorities for the year, Gautam emphasises on a renewed focus on product improvement and refining of the consumers’ shopping experience within their stores. Digitally, the company aims to offer a wider array of fashion choices beyond discounted items.

Looking ahead to the Phygital Retail Convention 2024 (PRC) scheduled for May in Mumbai, Gautam highlights the importance of holding discussions around omnichannel retail and the integration of online and offline experiences. He emphasises on the importance of physical retail, especially in the wake of COVID-19, noting resurgence in its importance and the growing recognition among direct-to-consumer (D2C) brands of its value.