Marking the beginning of its ambitious plan to open 300 outlets over the next three years, fashion brand Beyoung has inaugurated its maiden store in Bhilwara, Rajasthan. Previously, dominating the the online market in Tier II-IV cities, the brand aims to enhance its omnichannel presence by expanding both online and offline. The brand offers offer quality products in more locations and plans to introduce additional categories in the coming year, states Shivam Soni, Founder.
Founded in 2018 in Udaipur, Rajasthan, Beyoung currently boasts a GMV of Rs 200 crore and aims to achieve Rs 650 crore GMV within the next three years. India, the world’s second-most populous country, presents a lucrative market for apparel brands, with a growing number of young consumers adopting western-style clothing. Notably, brands like H&M and Puma generate over 40-50 per cent of their revenues online, highlighting the increasing preference for e-commerce post-pandemic.
The fashion and lifestyle e-commerce market in India is projected to reach $35-40 billion by 2027, with the direct-to-consumer (D2C) segment alone representing an addressable market of $15-20 billion. As D2C brands evolve and expand, integrating online and offline channels becomes crucial for enhancing consumer engagement and market reach.
