Big Hello, a specialty fashion brand catering to plus-sized individuals, has launched four new retail experience stores in Hyderabad. Situated in the Kukatpally, Upperpally, Miyapur, and Panjagutta neighborhoods, these stores offer stylish and high-quality fashion clothing and accessories for plus-sized men and women in the twin-cities of Hyderabad and Secunderabad.
Designed as 'Experience Stores,' the Hyderabad outlets boast vibrant interiors with dancing mannequins and exceptional customer service. They feature a dedicated lounge area, a first in India, allowing customers to shop comfortably. With this expansion, Big Hello now operates 11 physical retail stores across Bangalore, Chennai, Vijayawada, and Hyderabad, in addition to its e-commerce platform.
Vishnu Prasad, Founder and CEO of Absolute Brands and Retail Pvt Ltd (ABRPL), expressed excitement about catering to Hyderabad's fashion-forward community. He highlighted Big Hello's commitment to providing stylish, well-fitting clothes for plus-sized individuals. The brand offers a diverse range of western and Indian ethnic wear, including shirts, trousers, kurtas, and accessories like belts and scarves.
Prasad further announced plans to open eight more stores in Hyderabad by the end of the financial year and expand into other southern states, aiming to establish Big Hello as the premier destination for plus-size fashion in India.
The Indian plus-size fashion market, valued at Rs 88,000 crore, holds a 12 per cent share of the overall fashion market, with organized sector accounting for Rs 29,000 crore. Expected CAGR for the next five years is 25 per cent.
