Birkenstock celebrates 250th anniversary with new store in Noida

Footwear giant Birkenstock is celebrating its 250th year by expanding its presence in India. The brand recently opened a new 1,100 sq ft store in Noida's Mall of India, marking another step in its global anniversary store opening program.

This new store caters to the Delhi NCR region and showcases Birkenstock's commitment to offering its iconic footwear to a wider audience. Customers can explore classic designs like Arizona, Gizeh, Madrid, and Boston, alongside newer styles like Bend, Uji, and Stalon.

Jens Hattab, Regional Managing Director, Birkenstock says, this opening reflects the brand’s aim to increase presence in key markets and make its footwear accessible to patrons across the country.

Vinay Bansal, Managing Director, Birkenstock India, adds, the store offers the perfect fusion of foot health and style. The inauguration of the store represents not only the brand's commitment to expanding its footprint in India but also its dedication to offering high-quality footwear that merges comfort with style.