Bonkers Corner teams up with Hello Kitty for a womenswear collection

Gen Z-focused apparel brand Bonkers Corner has teamed up with Japanese brand Hello Kitty to launch a unique womenswear collection.

A part of a broader strategy by the House of Sanrio and its licensing agency, Dream Theatre, this collection will help expand Hello Kitty’s presence in India significantly.

The Bonkers Corner collection showcases Hello Kitty graphics on various garments, including skirts, oversized t-shirts, crop tops, bottoms, and caps.

Launching at Bonkers Corner’s flagship store in Lower Parel, Mumbai, the collection is priced between Rs 299 and Rs 1,099 and caters to Hello Kitty enthusiasts of all ages.

Shubham Gupta, Founder, Bonkers Corner says, a global icon, Hello Kitty embodies positivity and fun. The collaboration between these two brands enables Hello Kitty fans to experience the wacky and wonderful world of Bonkers Corner. The collaboration leads to creative explosion resulting in some crazy but awesome creations.