Customers thronging malls as brands offer discounts

 04 January 2023, Mumbai

During the last few days of December 2022 shopping centers across India experienced high footfalls and crowds even during weekdays.

Brands added to the festive cheer with end of season sales. From 20 per cent to 60 per cent off to half-price sales and buy one get onefree, brands across the country began offering great discounts to customers. Retailers advanced the annual mega sales season by almost two weeks this year. Generally, sales are conducted in the first or second week of January.With the winter season and winterwear sale coinciding this year, winter apparel and accessories are literally flying off the shelves with many retailers, thanks to the huge discounts on them.

Fashion brands like Nautica, American Eagle, The Body Shop, Ritu Kumar, Marks & Spencer, Vero Moda, Guess, Mango, Iconic, Massimo Dutti, Charles and Keith, H&M, Rosso Brunello, Forever New, Hidesign, Rareism, Lacoste and Beverly Hills Polo Club are offering up to 50 per cent off to customers. Brands like Bath and Body Works, Aldo, Aldo Accessories and Global Desi Girl are going all out this season by offering a flat 50 per cent off on everything in the store.With the offers continuing into the new year, brands and shopping centers alike are hoping that the shopping frenzy goes on.

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