05 September 2023, Mumbai
Decathlon, the renowned French sporting goods brand, has unveiled its 15th store in Bengaluru, located in Nexus Mall, Koramangala.
Promising
This eagerly anticipated large format store promises an unmatched design and exquisite shopping experience. Catering to men, women, and kids, it offers sports apparel and equipment in various categories like outdoor, water, fitness, racket, team, cycling, running, walking, roller, and target sports.
Background; Founded in 1976 by French businessman Michel Leclercq, Decathlon now boasts over 2,080 stores across 56 countries.
It entered the Indian market in 2009, initially as a cash-and-carry retailer, gaining single-brand retail approval in 2013. Today, it operates more than 100 stores nationwide.
India has become the fourth largest sourcing country for Decathlon Global, with 65% of its portfolio manufactured locally, totaling over 100 million units in the past year.
