Interior designer and Founder, Eshita Marwa has transformed Zwaan's new Delhi store into a 500 sq. ft. space dedicated to celebrating diverse female beauty and self-expression. Seamlessly integrating the concept of inclusive fashion into its design and clothing, the store has hidden storage units shaped like female bodies to subtly celebrate different body types. Its beige walls and subtle terracotta accents create a serene atmosphere, reflecting the brand’s values of grace, elegance and constant reinvention as envisioned by Tanvi Sawlani, Founder.
Complemented by terracotta and large windows, the store’s exterior is designed in a soft neutral shade. Its interiors boasts of terrazzo flooring that blends seamlessly with beige walls and curved ceilings. Each element of the store is handcrafted in India, reflecting Marwa’s passion for supporting local artisans.
The store displays garments and accessories along the left side, leading customers to undulating trial rooms bathed in natural light. The garments are showcased on customised clothing racks made from wood, stone, and concrete with brass channels. The store also houses locally sourced artifacts and decorative lights, embodying Marwa’s creative vision and personality. The earthy and minimal design allows the clothes and accessories to shine, while celebrating self-expression and ethical responsibility.