Fabindia new Jhansi store also includes beauty products

11 October 2022, Mumbai:

Fabindia has opened a store in Jhansi.

The store has sections for menswear and womenswear and has Fabindia’s new festive collection featuring occasion wear in crimson and jewel-toned hues. The store also retails traditional accessories and jewellery.

The store also has a more casual offering for men and women with ethnic sets and fusion-style separates. Other segments include a home textile and crockery section as well as an organic food section which retails naturally produced foods from across India with the aim of supporting local producers.

The store has a dedicated segment for the brand’s FabEssentials line of personal care and beauty products. Launched in December 2021, the line is Fabindia’s foray into the fast-growing Indian skin & beautycare market with natural products inspired by traditional herbal remedies and Indian flora.

Fabindia is ethnic wear and lifestyle retailer. Fabindia’s revenue rose 31 percent in fiscal 2022 over fiscal 2021. The one-third increase in revenue significantly wiped out the adverse impact of the pandemic on sales.

Following relaxation in Covid pandemic-related restrictions starting June 2021, improved customer sentiment, further aided by the festive season and expansion of the retail store portfolio, the trajectory of revenue continued to improve month-on-month till year-end.

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