Forever New's Bold Expansion in India's Womenswear Market
12 July 2023, Mumbai
Forever New, the Australia-based womenswear brand, has unveiled ambitious expansion plans for the Indian market.
Set to double store count
With a focus on becoming one of the most coveted womenswear brands in the country, the company aims to double its store count in Tier 1 and 2 cities over the next two years.
Additionally, Forever New plans to establish exclusive brand outlets in Tier 3 locations, tapping into the rising demand for branded apparel in rural areas.
To boost revenue
The brand's ultimate vision is to achieve four-fold growth within the next five years.
Headquartered in Melbourne, Forever New is strategically positioned as a bridge to luxury in the Indian market and is actively strengthening its online and offline capabilities through omni-channel expansion.
