Macy’s enters India through Myntra

10 September 2022, Mumbai:

The American department store chain Macy’s is on the e-commerce marketplace Myntra.

Macy’s entry into India via the online route bypasses the need to make big investments in offline stores. Foreign brands keen on India are willing to test this market through the online route and Myntra has become a valuable partner due to its sheer customer base. For Macy’s, price point and positioning are what will be key.

For now, Macy’s has listed its private labels on Myntra. For instance, the platform currently lists brands such as Alfani, a workwear brand for men and women, apart from men’s casual clothing line under the Club Room, activewear brand Ideology, and daily basics such as tank tops and track pants under the Karen Scott brand. Mantra is also selling loungewear under the Macy’s Jenni brand.

Macy’s runs hundreds of fashion stores in the US. Macy’s is the largest retail brand under Macy’s, which also runs high-end department store chain Bloomingdale’s and make-up and skincare chain Bluemercury. Macy’s operates as an omnichannel retailer combining macys.com and a mobile app paired with a nationwide network of stores in the US that sell apparel, home, beauty, accessories, and more. It also retails third-party brands in its stores.

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