Online channel to account for significantly of Asics’ India sales in coming years

28 June 2022, Mumbai:

The online channel is expected to account for 50 per cent of Japanese sportswear brand Asics’ total sales in India in the next two-three years. The company’s local arm Asics India is also expanding its retail network by setting up retail stores across the country.

Currently, digital sales account for 35 per cent of its total sales in India, as per Rajat Khurana, Managing Director. This may increase to 50 per cent in the next two-three years, he adds.

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Asics India clocked wholesales of around Rs 200 crore last year. The company is witnessing a growth in the 'performance' segment, with the category accounting for around 60 per cent of total sales. It aims to be a leading sports brand in future.

This year, Asics India expects to grow around 30 per cent over last year. In the last two and half years, it has opened over 25 stores and this year, it plans to open 10 to 12 new stores, Khurana says. The target is to increase its store count to 85 by the end of this year, he adds.

Asics is also adopting new materials and technologies to improve the sustainability of stores while also providing a holistic shopping experience and service to its consumers.

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