22 August 2022, Mumbai
US-based outdoor apparel retailer Patagonia has launched a collection of Khadi handwovens, made by 117 artisans from the villages of Gujarat. The collection was launched in collaboration with Nest– an advocate for the handcraft sector.
Made with organic cotton and natural indigo dyes using traditional Indian handloom weaving techniques, the collection was developed in partnership with the Nest Ethical Handcraft Program promotes equitable working conditions and expands financial opportunities for artisans who work from home
A founding brand of the Ethical Handcraft Program, Patagonia ensures, that artisans were working with partners who aligned with its goals of providing them with safe, equitable conditions and long-term support.
This initiative will help the artisans earn more as Nest says that in different cultural environments, home- or craft-based work is seen as ancillary labour. The program educates business owners on the fact that people have been working from home for centuries, and it is still within their basic economic and human rights to earn a fair wage for their work.
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