06 September 2023, Mumbai
Pantaloons, under Aditya Birla Fashion and Retail Ltd, has unveiled its largest standalone store in Kolkata's vibrant Kankurgachi area. Actress Trina Saha inaugurated the sprawling three-story store, spanning 55,000 sq. ft.
The store boasts an extensive range of products, from clothing for men, women, and kids to accessories, footwear, and home goods.
Experential
Notably, the store enhances the shopping experience with an exclusive lounge for loyal customers and state-of-the-art trial rooms featuring color-changing lighting and digital fashion islands. The accessories section creates an inviting ambiance for customers to explore.
Aditya Birla Fashion and Retail Ltd, part of the Aditya Birla Group, boasts a significant retail footprint, generating a revenue of Rs. 12,418 crore and spanning 10.8 million sq. ft. of retail space.
Spectacular offerings
Their diverse brand portfolio includes Louis Philippe, Van Heusen, and international names like Ralph Lauren and Ted Baker.
The company also delves into the branded ethnic wear business and collaborates with renowned designers.
Additionally, they are venturing into the digital-first brand arena, aiming to cater to digitally savvy consumers through their 'House of D2C Brands' project called TMRW. TMRW seeks partnerships with emerging e-commerce brands to build a strong digital-first brand portfolio.
