Chennai-based mall Phoenix Marketcity launched a multi-brand Sneaker Fest on January 02, 2023.
Coinciding with the mall’s End of Season sale that concludes on Jan ’07, the promotional event runs until January 11, 2023 and will drive footfalls in the shopping centre.
The event offers upto 50 per cent discounts on footwear by a wide range of brands including Reebok, Clarks, Adidas, Asics, Lifestyle, Aldo, Puma, Mochi, Hush Puppies, H&M and Shoppers Stop, etc in numerous footwear categories.
To engage the city’s shoppers and promote the sneaker culture, actress Ritika Singh plans to host an interactive event on January 6. She will showcase the sneakers featuring in the event
Run by retail and mixed-use real estate development business Phoenix Mills, the Phoenix Marketcity mall houses a range of Indian and international brands along with dining and entertainment facilities.
Phoenix Mills also runs malls in locations including Mumbai, Bengaluru, and Pune in joint venture with Crest Ventures.