Powerlook, the distinguished men’s fashion brand, proudly opens its seventh store at Phoenix Mall, Viman Nagar, Pune, marking a significant milestone in its ambitious growth plan to establish 50 outlets nationwide by 2027.
With existing strongholds in prominent areas like Bandra West and Thane, the brand aims to cater to India's fashion-forward youth, expanding into cities such as Bangalore, Hyderabad, and Ahmedabad.
Co-founder Raghav Pawar expressed excitement about the Pune flagship's launch, emphasizing Powerlook's dedication to nationwide expansion. The Indian menswear market, projected to reach Rs 330,000 crores by 2028, is experiencing a surge, driven by the youth's increasing demand for smart fashion.
The debut of the Pune store was met with overwhelming success, with over 50 per cent of its stock sold on the first day. Attended by influencers and esteemed guests like Danny Pandit, the grand opening attracted over 1000 customers, reaffirming Powerlook's popularity among the youth.
Co-founder Amar Pawar highlighted Powerlook's commitment to offering trendsetting apparel that resonates with the youth's style preferences.