Prabhubhakti opens maiden physical store in Ayodhya

A direct-to-consumer (D2C) brand, Prabhubhakti has forayed into offline retail with the inauguration of its maiden physical store in Ayodhya.

By venturing into offline retail, the brand seeks to broaden its customer base and enhance its interaction with customers.

Earlier this year, Prabhubhakti secured an undisclosed amount in seed funding from Prajay Advisors to expand its product range, explore new markets, and fortify its presence in the D2C religious product sector.

Samast Ahlawat and Raju Kumar, Co-founders, say, establishing its flagship store in such a prestigious location marks a significant milestone for Prabhubhakti. The enthusiastic response received from the brand’s customers reaffirms its confidence in the distinctive value proposition it offers. Prabhubhakti aims to continue the bridging the gap between spirituality and contemporary lifestyle.

Founded in 2021 by Samast Ahlawat and Raju Kumar, Prabhubhakti specialises in a variety of spiritual products, including T-shirts, caps, and silver jewelry.