RAI Kerala Retail Summit 2024 explores key growth strategies for retailers

The Kerala Retail Summit 2024, organized by the Retailers Association of India (RAI) in partnership with the Malabar Chamber of Commerce, took place on October 9 at Crowne Plaza Kochi. The event gathered industry leaders, experts, and retailers to discuss the evolving retail landscape and explore strategies for growth.
Key discussions at the summit focused on topics like branding strategies, social media, visual commerce, and technological trends. Expert panels offered insights on navigating challenges and leveraging innovations to drive sustainable retail growth.
Kumar Rajagopalan, CEO of RAI, highlighted Kerala’s potential for retail expansion, noting its consumer base’s readiness for modern retail formats. Deepak Aswani, Chairman of RAI Kochi Chapter, emphasized the importance of balancing tradition with modern consumer expectations. Mathew Joseph, COO of FreshToHome, and Nityanand Kamath, President of the Malabar Chamber of Commerce, echoed similar sentiments, urging retailers to focus on innovation while respecting Kerala’s unique retail culture.
The summit featured panel discussions on hyperlocal retail, digital payments, the relationship between small and large retailers, and more.