Reliance Retail’s beauty platform Tira expand store network in Mumbai

Expanding its footprint across India, Reliance Retail's omni-channel beauty retail platform, Tira opened its 11th store on Peddar Road in Mumbai.

Managed by the Othr Lab, a Dubai-based retail consultancy specialising in emerging beauty, wellness, and lifestyle brands in the Middle East and Indian Subcontinent, Tira offers a curated selection of makeup, skincare, fragrance, and bath products at the new store. Equipped with cutting-edge features such as AI fragrance finders, smart mirrors, and personalised consultations, the store promises a unique shopping experience.

A subsidiary of Reliance Industries (RIL), Reliance Retail initially launched Tira as an e-commerce platform in February 2023. Following its online success, Tira expanded its reach with physical stores, starting with its flagship outlet at Jio World Drive, Bandra Kurla Complex, Mumbai, in April the same year. Subsequently, it opened its second Mumbai store at Infiniti Mall, Malad.

With a recent expansion into the Northern region, Tira celebrated the opening of its 10th store at DLF Avenue Mall, Saket, New Delhi. Offering a diverse range of over 150 Indian and global brands, Tira continues to solidify its position as a premier beauty destination in India.

A subsidiary of Reliance Retail Ventures, (RRVL), Reliance Retail (RRL), oversees an extensive omni-channel network comprising over 18,771 stores and digital commerce platforms spanning grocery, consumer electronics, fashion and lifestyle, and pharmaceuticals.