Ajio collaborates with H&M to bring 10,000 styles on online the platform

Led by Isha Ambani, Reliance Retail has collaborated with Swedish fashion giant H&M to bring over 10,000 styles from H&M’s collections, including men's, women's, children's clothing, and home décor, to Reliance's online platform, Ajio.
The collaboration aims to expand H&M's online footprint in India while offering affordable, high-quality fashion to a broader customer base.

The partnership aligns with Reliance Retail’s vision to curate top global brands for Indian consumers and strengthens Ajio’s already extensive catalog by adding H&M’s diverse and stylish collections. With the inclusion of H&M’s offerings, Ajio reinforces its leadership in India’s competitive fashion e-commerce sector, appealing to fashion-forward consumers with a wide variety of premium, yet accessible styles.

For H&M, this partnership is a strategic move to reach a wider Indian audience by leveraging Ajio’s digital reach. Although H&M already has a strong presence in India through its physical stores, its integration into Ajio provides a robust omnichannel experience, allowing customers to shop seamlessly both online and offline. This collaboration meets the growing demand for convenience and variety, blending traditional retail with cutting-edge digital innovation.

As India’s retail landscape increasingly embraces e-commerce, particularly in fashion, the partnership between Reliance Retail and H&M underscores the critical role of online platforms in meeting consumer needs. Ajio’s expanding portfolio of global brands will continue to be a key factor in maintaining its leadership in the market.

Through this collaboration, both Reliance Retail and H&M aim to elevate the fashion experience for Indian consumers, providing them with a greater variety of styles, easier access to premium brands, and a seamless online shopping journey.