Reliance Trends teams up actor Mahesh Babu for new summer occasion wear collection
Reliance Trends has teamed up with actor and film producer Mahesh Babu and his daughter Sitara to launch their new summer occasion wear collection for men, women, and children, with a campaign called ‘New Times, New Trends.’
The new collection celebrates India's rich cultural heritage with a modern twist, offering stylish and versatile options for the summer and holiday season, as per a press release by Reliance Trends. The campaign features a range of casual wear, western styles, and festive ethnic outfits, and includes a promotional film starring Mahesh Babu and Sitara, designed to showcase a fresh visual direction for the brand.
Reliance Trends' in-house labels are highlighted in the collection, including Avaasa's ethnic wear for women, Fig's contemporary workwear, and Dnmx's youth-focused denim. The collection also features offerings from the retailer's national and international brand portfolio.
With over 2,000 stores in more than 1,000 cities, Reliance Trends continues to expand its reach in India's apparel market. The brand aims to provide a mix of affordability and trend-driven fashion across multiple product categories. The new collection is currently available in Reliance Trends’ stores and online, with the campaign's promotional film live across digital platforms.
