Shein re-enters India, boosts manufacturing

23 June 2023, Mumbai

Chinese online fast-fashion giant Shein has gained approval to re-enter India by striking a strict licensing agreement with Mukesh Ambani's Reliance Industries Ltd., anonymous sources revealed.

Boost Made-in-India Goods

Reliance's retail arm will own the domestic business, while Shein, headquartered in Singapore, will provide production support and training to over 25,000 local suppliers.

This arrangement allows Shein to tap into India's growing consumer demand, increase the share of made-in-India goods on its platform, and potentially add $6.1 billion in exports.

India's Stringent Requirements

Strict data security measures require all data to be stored in India and inaccessible to Shein. The agreement showcases India's strategy to leverage Shein's expertise for domestic manufacturing growth while maintaining distance.

Diversifying Manufacturing Sources

Shein's expansion plans also involve diversifying manufacturing sources worldwide.

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