Shoppers Stop expands budget fashion brand ‘Intune’ in South India

Department store giant Shoppers Stop has opened two new outlets of its value fashion brand ‘Intune; in South India, bringing the total number of stores to 13. Located in Vashi, Maharashtra, and Hyderabad, Telangana, these new stores cater to young families with affordable clothing and accessories starting at just Rs 199.

Launched in June as a trial, Intune has quickly gained traction with its budget-friendly offerings. This expansion follows the initial success of two stores in Hyderabad and one in Mumbai. Shoppers Stop aims to open around 24 Intune outlets by the end of March 2024, solidifying its presence in the value fashion segment.

Founded in 1991, Shoppers Stop boasts a vast network of over 106 department stores, 7 premium home concept stores, and 88 beauty stores across India. With the addition of these new Intune locations, the company further strengthens its retail footprint and caters to a wider range of customer preferences.