29 July 2023, Mumbai
Shoppers Stop expands Intune to 10 stores, targeting India's lower-end apparel market. The move aims to compete with Trent's Zudio and Reliance Trends in this segment.
Target Tier-2 and Tier-3 consumers
The decision is driven by the significant market share in tier-2 and tier-3 cities, and the ongoing shift from unorganized to organized retail.
The Intune stores offer affordable products for women, children, and men, focusing on 100% private-label merchandise. Unlike the traditional Shoppers Stop model, Intune will only sell private labels, not third-party brands.
Optimism
Despite recent challenges in the apparel business, Shoppers Stop remains optimistic about a gradual recovery in demand, especially in the second half.
Non-apparel categories like beauty, luggage, and watches showed growth, but inflationary pressures impact the mass market segments.
Targets ‘Lower-End Apparel’
The strategic expansion aims to strengthen Shoppers Stop's presence in the lower-end apparel market, leveraging India's evolving retail landscape.
