29 August 2022, Mumbai
India’s premier fashion and beauty destination Shoppers Stop is all set to launch the most sought-after beauty festival, ShowStoppers’22 from August 26 to September 11, 2022.
As per a Global Prime News report, the festival will entail multiple activities to engage customers with the newest beauty trends, educative and engaging masterclasses, makeover sessions, incredible deals up to 50 percent off, and personalized consultations.
Taking this a notch higher, Shoppers Stop is also launching a campaign that goes beyond traditional beliefs and standards of conceived beauty. The campaign shall bring forth the idea of ‘Beauty for All’ with compelling narratives and celebration of moments that give one confidence.
With the launch of its campaign, the brand is set to break the stereotypical standards of beauty and regressive beliefs that surround it to democratize beauty and makes it attainable for everyone.
The film resonates with people of varying ages, and diverse genders and promotes inclusivity. It highlights the remarkable moments in the lives of a young girl, a couple, a trans woman, a male, and a fitness enthusiast. Through the campaign, Shoppers Stop hopes to inspire people to discover their inner confidence. It encourages people to flaunt their true selves and how beauty can empower them.
Join our community on Linkedin
