Shopsy appoints Prathyusha Agarwal as new Vice President

Flipkart's budget-friendly e-commerce platform competing with Meesho and Amazon Bazaar, Shopsy has appointed Prathyusha Agarwal as its new head. Agarwal will also serve as vice president at Flipkart. Previously, she was the chief business officer at edtech firm Byju’s, and has held positions at Zee Entertainment, Tata Cliq, and Unilever, according to her LinkedIn profile.
Agarwal succeeds Adarsh Menon, the former senior vice president who also led Flipkart’s ReCommerce division and other new ventures. Menon left Flipkart last October to become the global president of car rental company Zoomcar.
Agarwal's appointment comes amid significant executive changes at Flipkart. On May 20, Anuj Rathi was named CEO of Flipkart's travel booking unit Cleartrip, following the departures of former CEO Ayyappan R and former CFO Aditya Agarwal.
Additionally, senior vice president of customer growth and retention, marketing, and ads Prabh Simran Singh, and vice president of monetisation Sankalp Mehrotra, are set to exit the company. Other senior vice presidents, including Amitesh Jha (marketplace and categories lead), Dheeraj A (fintech and payments head), and Bharath Ram (growth and retention leader), have also departed in recent months.
Flipkart launched Shopsy in 2021 to target low average selling price (ASP) categories, offering primarily unbranded products in segments such as apparel, small electronics, and kitchenware. This sector remains highly competitive, with Amazon introducing its low-priced fashion and lifestyle platform, Bazaar, in April. Reliance-owned Ajio is also preparing to launch a similar platform, Ajio Street.