Shree launches desert inspired collection in UAE stores

A prominent contemporary Indian fashion brand, Shree has launched its latest desert inspired collection across the brand stores in the United Arab Emirates.

Titled, the ‘Afifa Elegant Abaya Collection’, the range is inspired by the serene landscapes of the desert. Its theme, ‘Elegant Oasis,’ embodies a sense of tranquility and grace. The garments feature soft, flowing fabrics in calming hues such as sand, sage green, and dusty blue. These are further embellished by intricate designs of the desert flora and fauna, including delicate embroidery and shimmering beadwork. These details aim to capture the ethereal beauty of desert life, adding depth and allure to each piece.

A standout feature of the Afifa collection is the use of premium Korean Nida fabric, renowned for its exceptional quality and luxurious texture. This fabric not only ensures unparalleled comfort but also adds a touch of opulence to every garment.

Sheetal Kapoor, Founder, Shree, says; the collection blends elegance, cultural respect, and contemporary style, empowering customers to embrace their unique identities with confidence. It fuses traditional elegance with modern sensibilities to cater to the preferences of the modern woman.

Alongside the Abaya collection, Shree is showcasing a range of printed tunics and kurtas this season, providing customers with a diverse selection of ethnic wear options.