Style Up increases South India store count with new outlet in Bengaluru

Aditya Birla Fashion and Retail Ltd’s (ABFRL) fashion retail store chain Style Up has increased in store count in South India by opening its third store in Bengaluru.
Located at Jayaprakash Nagar, the store offers a wide range of retail brands by ABFRL including Louis Philippe, Allen Solly, Peter England and Van Heusen, catering to men, women and kids.

Established in 2019, large-format fashion store chain Style Up currently operates 29 stores across 20 Indian cities. The store chain is operated by the Aditya Birla Group-owned company ABFRL which also owns other brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England.

ABFRL also has long-term exclusive partnerships with select international brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle,Reebok and Galeries Lafayette. It currently has 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 points-of-sales in department stores across India as of March 2023.