The Bear House to expand operations to Tier II and III cities

A direct-to-consumer men’s clothing and accessories brand, The Bear House, which secured a Rs 30 million (approximately $345,601) investment on the popular television show Shark Tank India, plans to use this capital to expand its operations to Tier II and III cities of India

Secured from Namita Thapar, Executive Director, Emcure Pharmaceuticals, the investment deal consists of Rs 10 million for a 1 per cent equity stake, and an additional Rs 20 million as debt, valuing the company at Rs 1 billion (Rs 100 crore).  Thapar’s expertise and guidance will prove invaluable in taking The Bear House to the next level, says Harsh Somaiya, Co-founder.

The Bear House has already established a physical retail presence in major metropolitan areas like Delhi, Bengaluru, and Hyderabad. The brand also maintains a strong online presence by selling its products on major e-commerce platforms including Myntra, Flipkart, Ajio, Tata Cliq, Nykaa, and Amazon. The brand aims to exceed Rs 1.4 billion (Rs 140 crore) in net revenue this year.