The Souled Store to strengthen operations with Simpl

D2C brand, The Souled Store, plans to strengthen its activities in collaboration with checkout platform Simpl.

The partnership will enable consumers to access official merchandise from The Souled Store platform (app and website) through Simpl’s 1-tap checkout. It will provide them with a seamless shopping experience besides enhancing the brand’s conversion rates. It will also minimise The Souled Store’s transaction failures, cash-on-delivery transactions and product returns.

Vedang Patel, Co-founder, The Souled Store, says, the e-commerce platform aims to provide make shopping experience more convenient for its millennial and Gen Z customers.”

Nitya Sharma, Founder CEO, Simpl adds, the partnership also expands the platform’s presence in the fashion e-commerce sector with hundreds of merchants choosing Simpl as their preferred checkout partner checkout.

Co-founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal, The Souled Store designs, manufactures and retails apparel products on pop-culture themes such as superheroes, movies, and television shows.