Tira unveils 10th India store in Delhi

A Reliance Retail brand, Tira unveiled its tenth Indian store at DLF Avenue, Saket, Delhi. This expansion underscores Tira's strategic vision to broaden its footprint beyond Mumbai, Hyderabad, Chennai, Bengaluru, and Pune, catering to beauty enthusiasts across diverse regions of India.

Dedicated to delivering a unique shopping venture by curating an unmatched selection of global and indigenous beauty brands, Tira addresses the evolving preferences of today's discerning consumers. The brand’s new store showcases internationally acclaimed labels such as Allies of Skin and the ever-popular K-beauty brand, Blessed Moon, alongside other esteemed names, ensuring patrons access to an extensive and exceptional range of products.

In alignment with Tira's commitment to innovation, the Delhi outlet incorporates cutting-edge technology to elevate the shopping experience. It boasts of features like the Fragrance Finder that utilises personal preferences to suggest suitable scents, ensuring a personalised match for each customer. Smart mirrors equipped with augmented reality capabilities enable shoppers to virtually try out products before making a purchase. Notably, the store also features a vending machine dispensing complimentary beauty treats and samples, enhancing the shopping journey.

The introduction of ‘Tira Signature Looks’ and dedicated gifting stations further enriches customer interactions. ‘Tira Signature Looks’ offers patrons the opportunity to receive their preferred complimentary glam look, courtesy of Tira's skilled beauty advisors. Additionally, the gifting stations, equipped with engraving machines, enable customers to personalise their purchases, creating memorable experiences.

With an impressive 5 million app downloads and coverage spanning 98 per cent of pin codes across India, Tira ensures swift deliveries to customers in over 100 cities nationwide.