Democratizing Fashion: Trends Unveils New Store in Kerala

06 April 2023, Mumbai

Reliance Trends, the popular Indian lifestyle brand, has expanded its retail presence with the launch of a new outlet in Vaikom, Kottayam district, Kerala.

The 11,099 sq. ft. store is the brand's third outlet in the town and boasts a modern and trendy ambiance. The store offers a wide range of good quality and fashionable merchandise that caters to the consumers of the region, at affordable prices that provide high value for money.

What all you need to know

The launch of the new outlet in Vaikom is part of Reliance Trends' ongoing expansion strategy to tap into the growing fashion retail market in India. The brand's success can be attributed to its ability to offer affordable fashion to consumers across different regions of the country.

Reliance Trends has managed to expand its retail footprint to over 1,000 cities and towns across India in less than two decades. The brand has been successful in democratizing fashion in India, by strengthening its reach and connecting with consumers in metros, mini-metros, tier 1 and 2 towns, and beyond.

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