Trends launches new store in Kerala

25 August 2022, Mumbai

Leading apparel and accessories specialty chain of Reliance Retail, Trends has launched its new store in Mulanthuruthy town of Ernakulam district in Kerala, which is a reflection of its aggressive expansion into tier2-3 markets across the country.

The Trends store at Mulanthuruthy boasts of modern looks and ambiance featuring an exciting range of good quality and fashion merchandise that is relevant to the consumers of the region and at prices that are affordable and seen as high value for money, adds the company statement.

This 7037 sq. ft store, which is the first store in Mulanthuruthy town has a special inaugural offer for its customers, besides great relevant fashion and amazing prices. According to a report by consulting firm Kearney, released last year, Tier-II and III cities are hotbeds for growth, opening up opportunities for retailers to expand.

These markets indeed promise a lot of opportunities to retailers with growing aspirational value and market base. As Kearney Research points out, shopping trends in metro cities have influenced consumer behavior in Tier- II and Tier-III cities resulting in newer retail formats.

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