Trent expands retail portfolio with launch of 'Samoh' an ethnic wear brand

24 April 2023, Mumbai 

Trent, a subsidiary of Tata Group, has entered the ethnic wear market with the launch of its new brand, Samoh. The launch of Samoh is a strategic move for the company. Samoh's debut store in Lucknow will offer a range of modern and luxurious ethnic wear for both men and women.

The brand aims to offer a unique and differentiated shopping experience to its customers, with a focus on quality, design, and innovation. With its strong brand equity and extensive retail network, Trent is well-positioned to leverage the growing demand for ethnic wear in India.

The ethnic wear market in India is highly fragmented, with many regional and local players dominating the market. However, with the growing interest in traditional wear among younger consumers, there is a significant opportunity for organized players like Trent to enter the market.

Trent Limited, a subsidiary of the Tata Group, is a leading retail player in India. The company operates a range of retail formats across various categories, including apparel, footwear, accessories, and more. Trent's portfolio includes brands such as Westside, a popular department store chain; Landmark, a bookstore and lifestyle store; Zudio, a fast-fashion brand; and Star, a hypermarket chain.

In addition to its focus on expanding its portfolio, Trent is also committed to sustainability and ethical sourcing. The company has implemented several initiatives to reduce its carbon footprint, conserve natural resources, and promote responsible sourcing practices across its supply chain.

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